IP/IT | Media Law


IP/IT | Media Law

We advise and support companies in all areas of intellectual property, information technology and media law.

When it comes to intellectual property rights, our highly specialized work focuses on developing and optimizing suitable IP strategies, IP management, conducting IP due diligence, enforcing and defending rights in court and, together with Deloitte’s tax experts, setting up international licensing structures and advising on transfer pricing models.

IT legal advice is characterized by cooperation with IT experts from Deloitte, which enables us to take a multidisciplinary approach and thus provide our clients with holistic support in this area. We focus on providing support in large and complex IT and digitalization projects, legal analysis, and assistance with the outsourcing of IT services and business processes, support with cloud-based entry, the review, drafting, renegotiation and renegotiation of IT, licensing, SaaS, IaaS, and outsourcing contracts as well as advice in the areas of artificial intelligence and new media.

Our expertise in media law includes, in particular, strategic advice, content reviews and the defense and enforcement of media and personality rights claims before civil and criminal courts.

Your contact

Sascha Jung

Partner | Attorney at law


Our expertise in IP/IT | Media Law

Management of IP portfolios (copyright, trademark, design, and patent rights).

Advice and representation in connection with the registration of industrial property rights as well as their enforcement and defense in and out of court.

Support in setting up and expanding international licensing systems for the value-optimized exploitation of IP assets together with Deloitte’s tax team.

Determination of transfer prices and documentation of international transfer pricing systems with IP reference together with the Deloitte transfer team.

Support with the introduction or expansion of ERP, CRM or HCM systems.

Legal and technical presentation of cloud solutions, conducting workshops with stakeholders, preparing feasibility studies, legal analysis, and evaluation of cloud applications.

Drafting, adapting, negotiating, and renegotiating outsourcing contracts and legal documentation according to best practice approaches.

Legal review of AI applications as well as outlining and developing solution variants.

Legal review of compliance with legal requirements, in particular with regard to contractual arrangements with ICT service providers and the information register, taking into account accompanying legal areas in interdisciplinary DORA projects with Deloitte’s risk management team.


Advice on all film copyright matters with a focus on drafting, reviewing, and negotiating national and international co-production, service and contract production agreements, utilization agreements, distribution agreements and TV production agreements.

Support in the enforcement of and protection against media and personal rights claims in and out of court.

Our projects

Management of the BUWOG Group's entire brand portfolio

Supervision of numerous national and international co-productions, service productions and com-missioned productions ("Wüstenblume", "360", "Mission Impossible - Rogue Nation", "The Dark", "Vor der Morgenröte" etc.) of DOR Film

Enforcement of trademark claims of the PUIG Group against leading drugstore retailers in Austria and Germany due to the unauthorized distribution of grey market goods

Supervision of trademark applications and protection of trademark rights for ELK Fertighaus

Representation of the Austrian Association of Employed Pharmacists in media law disputes

Ongoing advice to E&A Film in all film copyright matters

Representation of Süddeutsche Zeitung in copyright and unfair competition disputes

IT-legal evaluation of individual services and cloud applications for Sage Austria

Technical and IT-legal analysis of IT sourcing options and creation of a decision tree for Salzburg AG

Advising NGEN Smart Grid Systems in the cross-border defense of IP rights, including the prepa-ration of expert opinions

Legal review of risks in connection with the use of SIEM/SOC solutions for a leading IT service provider in the banking sector

Analysis of the audit security of digital storage locations and software solutions for the Institute of Science and Technology Austria (ISTA)

Preparation of license, SaaS, and IaaS agreements for X4 Pharmaceuticals (Austria) GmbH and X4 Pharmaceuticals, Inc.

Our IP/IT | Media Law experts

IP/IT | Media Law News

“Most users give very little thought to when they enter which data into which AI systems.”

Together with Deloitte's tax team, the corporate M&A team is assisting with this complex international expansion.

At JWO, the Austrian law firm in the global Deloitte Legal network, all signs point to growth. Deloitte Legal is expanding its top management with three new lawyers at partner level.